Laurent M Grandhomme

20100293058, Nov 18, 2010

May 21, 2010

12/785409

David P. Maher - Livermore CA, US
Prasad Khambete - Cupertino CA, US
Prasad Sanagavarapu - Santa Clara CA, US
Sanjeev Tenneti - Milpitas CA, US
Laurent Grandhomme - Mountain View CA, US

Intertrust Technologies Corporation - Sunnyvale CA

G06Q 30/00

705 1466, 705 1469

Systems and methods are described for dynamically selecting an advertisement for presentation to an end user in combination with an electronic content item. In one embodiment, a control associated with the electronic content item is evaluated to determine whether the advertisement is permitted to be presented in combination with the electronic content item. A control associated with the advertisement is also evaluated to determine an amount that the provider of the advertisement is willing to pay to have the advertisement presented to the end user in combination with the electronic content item. If this amount is greater than the amount bid by other advertisements, then the advertisement and the content item are presented together to the end user.

20100293050, Nov 18, 2010

May 21, 2010

12/785412

David P. Maher - Livermore CA, US
Prasad Khambete - Cupertino CA, US
Prasad Sanagavarapu - Santa Clara CA, US
Sanjeev Tenneti - Milpitas CA, US
Laurent Grandhomme - Mountain View CA, US

Intertrust Technologies Corporation - Sunnyvale CA

G06Q 30/00

705 1446, 705 1449

Systems and methods are described for targeting advertisements to a user of an electronic device. In one embodiment, the user's device receives multiple advertisements and at least one content item. Using a control associated with the content item and controls associated with the advertisements, the user's system dynamically determines the optimum advertisements to render with the content item. Information about the advertisements that were selected can be sent to a remote party to facilitate payment by the provider of the advertisements to the provider of the content.

20100293049, Nov 18, 2010

May 21, 2010

12/785406

David P. Maher - Livermore CA, US
Prasad Khambete - Cupertino CA, US
Prasad Sanagavarapu - Santa Clara CA, US
Sanjeev Tenneti - Milpitas CA, US
Laurent Grandhomme - Mountain View CA, US

G06Q 30/00
G06F 21/24

705 1446, 705 1469, 705 1449, 726 26

A method for distributing an electronic content item for consumption with advertisements is provided. In one embodiment, a content provider creates a license identifying one or more slots within an electronic content item at which advertisements are to be inserted. The license specifies one or more types of advertisements that are not permitted to be inserted into the slots, and also specifies criteria for dynamically selecting advertisements to insert into the one or more slots. The content provider securely associates the electronic license with the electronic content item and distributes the electronic content item and the electronic license to a third party for consumption or subsequent transfer to an end user.

20200372546, Nov 26, 2020

Aug 7, 2020

16/988228

- Sunnyvale CA, US
Prasad Khambete - Cupertino CA, US
Prasad Sanagavarapu - Santa Clara CA, US
Laurent Grandhomme - Mountain View CA, US

Intertrust Technologies Corporation - Sunnyvale CA

G06Q 30/02
G06F 16/335
G06F 16/9535

A method for distributing an electronic content item for consumption with advertisements is provided. In one embodiment, a content provider creates a license identifying one or more slots within an electronic content item at which advertisements are to be inserted. The license specifies one or more types of advertisements that are not permitted to be inserted into the slots, and also specifies criteria for dynamically selecting advertisements to insert into the one or more slots. The content provider securely associates the electronic license with the electronic content item and distributes the electronic content item and the electronic license to a third party for consumption or subsequent transfer to an end user.