Resumes
Resumes
William Guschwan Phones & Addresses
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920 May St, Chicago, IL 60607
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421 Central Rd, New Lenox, IL 60451
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Sea Bright, NJ
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Evanston, IL
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San Francisco, CA
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Oakland, CA
Publications
Us Patents
In-Game Advertising
View pageUS Patent:
20120047017, Feb 23, 2012
Filed:
Jul 7, 2011
Appl. No.:
13/178363
Inventors:
Joshua Hernandez - Chicago IL, US
William Guschwan - Evanston IL, US
Justin C. Moore - River Forest IL, US
William Guschwan - Evanston IL, US
Justin C. Moore - River Forest IL, US
Assignee:
Tap Me, Inc. - Chicago IL
International Classification:
G06Q 30/02
US Classification:
705 1455, 705 1449, 705 1458
Abstract:
Disclosed is a platform that provides innovative advertising space to businesses by engaging gamers to create viral loops for brands. The platform features unique components including: 1) game developers have real-time control over advertising content and 2) gamers will associate an actual gaming accomplishment with a positive brand interaction (e.g. when a gamer achieves a high score, they will see a message that associates the accomplishment with an advertiser). The platform may be expanded on a global scale through offers of software development kits that allow other game developers to integrate the platform into their own mobile and Web games. Gamers, game developers, and advertisers will be able to track user data produced by the system if each gamer and developer agrees to do so.