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Lorraine V Hadfield

from Pennington, NJ
Age ~66

Lorraine Hadfield Phones & Addresses

  • 6 Woodmere Way, Pennington, NJ 08534
  • Phoenix, AZ
  • 6 Woodmere Way, Pennington, NJ 08534 (609) 737-4361

Work

Company: Ipsos 2011 to 2013 Position: President, audience measurement

Education

School / High School: University of Natal

Industries

Market Research

Resumes

Resumes

Lorraine Hadfield Photo 1

President, Audience Measurement At Ipsos Otx Mediact

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Position:
President, Audience Measurement at Ipsos
Location:
United States
Industry:
Market Research
Work:
Ipsos since 2011
President, Audience Measurement

The Nielsen Company Jan 2009 - Apr 2011
Managing Director, Global Radio Audience Measurement

The Nielsen Company 2005 - 2008
Managing Director, International Audience Measurement

Nielsen Media Research 2002 - 2005
Managing Director North America Plus

ACNielsen 1999 - 2001
Country Manager, South Africa
Education:
University of Natal

Publications

Us Patents

Methods And Apparatus For Improving The Accuracy And Reach Of Electronic Media Exposure Measurement Systems

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US Patent:
2008017, Jul 24, 2008
Filed:
Jan 30, 2007
Appl. No.:
11/668871
Inventors:
Kamal Nasser - Palm Harbor FL,
Peter Campbell Doe - Ridgewood NJ,
Wendy Malley - Hoffman Estates IL,
Lorraine Hadfield - Pennington NJ,
James W. Baker - Seattle WA,
Roger D. Percy - Seattle WA,
R. Cameron Percy - Seattle WA,
International Classification:
G06F 17/30
G06K 9/62
US Classification:
707 2, 382209, 707E17017
Abstract:
Methods and apparatus for crediting media exposure are disclosed. An example method includes deriving a plurality of travel paths traversed by respective ones of a plurality of respondents, determining exposures of the respective ones of the plurality of respondents to a plurality of media sites based on the derived plurality of travel paths, and modifying the determined exposures to the plurality of media sites to improve statistical accuracy of the modified determined exposures.

Methods And Apparatus For Improving The Accuracy And Reach Of Electronic Media Exposure Measurement Systems

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US Patent:
2008024, Oct 2, 2008
Filed:
May 8, 2008
Appl. No.:
12/117181
Inventors:
Kamal Nasser - Palm Harbor FL,
Peter Campbell Doe - Ridgewood NJ,
Wendy Malley - Hoffman Estates IL,
Lorraine Hadfield - Pennington NJ,
James W. Baker - Seattle WA,
Daniel L. Pasco - Seattle WA,
Roger D. Percy - Seattle WA,
R. Cameron Percy - Seattle WA,
Kay S. Burke - Seattle WA,
International Classification:
G06Q 10/00
US Classification:
705 7
Abstract:
Methods and apparatus for crediting media exposure are disclosed. An example method includes deriving a plurality of travel paths traversed by respective ones of a plurality of respondents, determining, via a first technique, exposures of the respective ones of the plurality of respondents to a plurality of media sites based on the derived plurality of travel paths, and modifying the determined exposures to the plurality of media sites to improve a statistical accuracy of the modified determined exposures by constraining the determined exposures based on exposure information for the plurality of media sites obtained via a second technique different than the first technique.

Methods And Apparatus For Improving The Accuracy And Reach Of Electronic Media Exposure Measurement Systems

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US Patent:
2008013, Jun 5, 2008
Filed:
Jan 30, 2007
Appl. No.:
11/668931
Inventors:
Kamal Nasser - Palm Harbor FL,
Peter Campbell Doe - Ridgewood NJ,
Wendy Malley - Hoffman Estates IL,
Lorraine Hadfield - Pennington NJ,
James W. Baker - Seattle WA,
Daniel L. Pasco - Seattle WA,
Roger D. Percy - Seattle WA,
R. Cameron Percy - Seattle WA,
International Classification:
G06F 17/30
G01C 21/02
US Classification:
705 7, 701213
Abstract:
Methods, systems, and computer program products for implementing product randomization and analysis in a manufacturing environment are provided. A method includes processing products for a plurality of lots, at process equipment, using a randomization technique for selecting each product in the lots. The method further including generating an operation identification record for each operation in the process recipe that includes mapping, for each operation, a slot identifier associated with a randomly selected product to a process variable identifier, a process tool, and the operation. The method also includes defining slot groupings using slot identifiers for a product carrier and identifying product yield patterns by analyzing historical yields for each of the slot groupings. The method also includes determining the frequency of occurrence of one or more product yield patterns for each operation in the process recipe by analyzing product yields from the operation identification records corresponding to the plurality of lots.
Lorraine V Hadfield from Pennington, NJ, age ~66 Get Report