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Laura J Desoto

from Newport Beach, CA
Age ~65
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Also known as:
Laura Jean Desoto, Laura J Kirkpatrick, Laura Kirpatrick
Phone and address:
226 Orange St, Newport Beach, CA 92663
(714) 614-3302
Related to:
Daniel N Mcmasters, 79Craig E Desoto, 63James M Kirkpatrick, 67Carol A Morel, 65James W Kirkpatrick, 99Laura B Morel, 27Christopher L Desoto, 30Olive M Kirkpatrick, 95Laura J Mcmasters, 47Jack KirkpatrickJoyce V Desoto, 90Lee T Kirkpatrick, 63Melissa Morel, 31Bradley L Desoto, 66Veronica A Kirkpatrick, 57Rolan M Morel, 66
Connected to:
Casey W Desoto, 37Cheryl M Desoto, 48Danilo A Desoto, 93David M Desoto, 38Debra K Desoto, 50Dinah Desoto, 69Gena O Desoto, 64Jimmy L Desoto, 41Joanne D Desoto, 69Kristine Desoto, 46

Laura Desoto Phones & Addresses

  • 226 Orange St, Newport Beach, CA 92663 (714) 614-3302
  • 2881 Ellesmere Ave, Costa Mesa, CA 92626
  • 1705 Oahu Pl, Costa Mesa, CA 92626
  • Fort Worth, TX
  • Fort Myers, FL
  • Port Saint Lucie, FL
  • Orange, CA
  • Port St Lucie, FL
  • 1101 Grove Ln, Newport Beach, CA 92660

Work

Position: Production Occupations

Education

Degree: Graduate or professional degree

Resumes

Resumes

Laura Desoto Photo 1

Business Advisor And Enthusiastic Volunteer

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Location:
226 Orange St, Newport Beach, CA 92663
Industry:
Education Management
Work:
University of California, Irvine - the Paul Merage School of Business Jul 2018 - Feb 2019
Senior Associate Director, Executive Education
Desoto Consulting Jul 2018 - Feb 2019
Business Advisor and Enthusiastic Volunteer
Experian Jan 2017 - Apr 2018
Senior Vice President
Experian Apr 2013 - Jan 2017
Senior Vice President Marketing and Product Management
Experian Jul 1, 2010 - May 1, 2013
Senior Vice President Sales and Strategic Initiatives
Education:
University of San Francisco 1989 - 1991
Master of Business Administration, Masters, Bachelors, Bachelor of Arts, Marketing San Diego State University 1978 - 1980
Bachelors, Bachelor of Science, Business Administration, Marketing Newport Harbor High School
Skills:
Product Management
Strategy
Analytics
Leadership
Strategic Planning
Management
Strategic Partnerships
Sales Management
Business Strategy
Marketing
Enterprise Software
Business Development
Crm
Mergers and Acquisitions
P&L Management
Product Innovation
Customer Acquisition
Competitive Analysis
Go To Market Strategy
Product Development
Sales
Account Management
New Business Development
B2B
Public Speaking
Product Launch
Financial Services
Lead Generation
Product Marketing
Saas
Multi Channel Marketing
Direct Marketing
Channel Partners
Partner Management
Product Strategy
Selling
Training
E Commerce
Salesforce.com
Segmentation
Start Ups
Solution Selling
Awesomeness
Mergers
Partner Relations
Product Launches
General Awesomeness
Marketing Strategy
Consulting
Sales Education and Training
Interests:
Economic Empowerment
Languages:
English
Certifications:
Pragmatic Marketing
Pragmatic Marketing Certification (Link)
Pragmatic Marketing Certified
Laura Desoto Photo 2

Laura Desoto

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Publications

Us Patents

Systems And Methods For Providing A Direct Marketing Campaign Planning Environment

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US Patent:
8606626, Dec 10, 2013
Filed:
Jan 30, 2008
Appl. No.:
12/022874
Inventors:
Laura J. DeSoto - Newport Beach CA, US
Michele M. Bodda - Irvine CA, US
Kristi Ann Adkinson - Algonquin IL, US
Venkat R. Achanta - Irvine CA, US
Felicia Peng - Irvine CA, US
Assignee:
Experian Information Solutions, Inc. - Costa Mesa CA
International Classification:
G06Q 40/00
G06Q 30/00
US Classification:
705 14, 705300, 705 10, 705 26, 705 1426, 705 729, 705 1464, 707727, 709203
Abstract:
Embodiments of system are disclosed in which selection strategies for a direct marketing campaign that identify consumers from a credit bureau or other consumer database can be planned, tested, and/or refined on a stable subset of the credit database. In some embodiments, once refined, consumer selection criteria may be used to execute the direct marketing campaign on the full consumer/credit database, which is preferably updated approximately twice weekly. In one preferred embodiment, the data for the test database represents a random sampling of approximately 10% of the full database and the sampling is regenerated approximately weekly in order to provide a stable set of data on which campaign developers may test their campaign. For each consumer in the sampling, the environment may allow a client to access and use both attributes calculated by the credit bureau and proprietary attributes and data owned by the client. The system allows for a plurality of clients to use the system substantially simultaneously while protecting the privacy and integrity of the client's proprietary data and results.
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Laura J Desoto from Newport Beach, CA, age ~65 Get Report