Industry:
Marketing And Advertising
Work:
Nielsen Jan 2004 - Jan 2017
Svp, Managing Director Global Accounts
Miami University Jan 2004 - Jan 2017
Adjunct Instructor
Nielsen Jan 1997 - Jan 2004
Svp, Managing Director, Client Service
Nielsen Jul 1987 - Mar 1997
Vice President Group Director
Burgoyne Information Sevices Sep 1981 - Jul 1987
Account Manager
Education:
Duke University - the Fuqua School of Business 2005 - 2005
Hult International Business School 2002 - 2003
Boston University 1997 - 2002
Miami University Sep 1976 - 1981
Bachelors, Bachelor of Science, Marketing
Skills:
Customer Insight
Marketing Strategy
Strategy
Segmentation
Marketing Research
Analytics
Consumer Behaviour
Nielsen
Crm
Competitive Analysis
Shopper Marketing
Market Analysis
Management
Leadership
Brand Equity
Consulting
Marketing
Fmcg
New Business Development
Account Management
Market Research
Advertising Research
Consumer Insight
Executive Management
Consumer Behavior
Cross Functional Team Leadership
Integrated Marketing
Consumer Products
Product Development
Brand Management
Market Intelligence
Business Development
Quantitative Research
Business Insights
Brand Development
P&L Management
Financial Services
Marketing Mix Modeling
Market Planning
Marketing Management
Primary Research
Pricing Strategy
Interests:
Partnership Strategies
External Innovation Networks