Joel D Evans

The updated 11th edition of Evans and Berman's Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle signifies the focus on marketing concepts essential for the future success of any organization or person, presented...

The text that helps readers thrive in today’s retailing industry. An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Cust...

The text that helps readers thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, pro...

At last, everything you need to know about the latest in alternative and conventional healthcare before, during, and after pregnancy—in one comprehensive, jargon-free guide.Whether you embrace the philosophy that mind, body, and spirit work together to promote good health or you’re just looking for ...

A text book emphasizing Retail Management.

A companion book, Great Ideas in Retailing, contains:1.      Exercises (1 per chapter)â suitable to be handed in for grading or for class discussion.2.      Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion.3.      L...

The new 10th edition of Evans and Berman?s Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presente...