US Patent:
20130238391, Sep 12, 2013
Inventors:
Jeffrey Thomas KLUMPP - Atlanta GA, US
Jonathan GRIMM - Niantic CT, US
Vladimir ZELEVINSKY - Sharon MA, US
Benjamin TRAFTON - Boston MA, US
Assignee:
ORACLE INTERNATIONAL CORPORATION - Redwood Shores CA
International Classification:
G06Q 30/02
Abstract:
A system for generating web page analytics generates a plurality of web pages that each include a plurality of products and a plurality of web page sections, and each product is displayed in at least one of the sections of the web page. The system receives a plurality of selections by a user of one or more of the products and, for each selection, logs data that includes a selected product and a section of the web page where the selected product was displayed when it was selected by the user. The system then generates web page analytics from the logged data, where the analytics are based at least on the selected product and the corresponding section of the web page where the selected product was displayed.