Heather Marie Snavely

Senior Director, Global Brand at Brooks Sports

Greater Seattle Area

Sporting Goods

Brooks Sports - Greater Seattle Area since Feb 2013
Senior Director, Global Brand
Brooks Sports - Greater Seattle Area Mar 2011 - Feb 2013
Director, Consumer Marketing
Microsoft - Greater Seattle Area May 2008 - Mar 2011
Director, Xbox Global & U.S. Consumer Communications
Cranium a Division of Hasbro, Inc. - Greater Seattle Area Sep 2005 - Apr 2008
Head of the Hive (Head of Brand Communications)
Cranium, Inc. - Greater Seattle Area Feb 2006 - Mar 2007
Interim Head of Marketing

University of Saint Thomas - School of Business 1993 - 1995
University of Minnesota-Twin Cities 1989 - 1993

Brand Development
Strategic Planning
Marketing Strategy
Cross-functional Team Leadership
Social Media
Online Marketing
Advertising
Integrated Marketing
Marketing Communications
Public Relations
Publicity
Executive Communications
Crisis Communications
Corporate Communications

2011 Silver Sabre recognizing excellence in consumer technology PR for Kinect for Xbox 360 launch 2011 Cannes PR Lions Shortlist for best use of live events, stunts and celebrity endorsement for Kinect for Xbox 360 launch 2011 Silver Anvil award of excellence in marketing consumer technology products for Kinect for Xbox 360 launch 2011 IPRA Golden Award finalist recognizing excellence in the launch of a new product for Kinect for Xbox 360 launch 2008 Silver Sabre recognizing excellence in consumer technology PR for New Xbox Experience launch 2008 Bronze Anvil award of commendation for creative tactics and media relations for New Xbox Experience Launch 2007 Gold Sabre recognizing excellence in marketing to women for launch of Cranium WOW

3733 Burke Ave north, Seattle, WA 98103

Retail

Pcc Natural Markets
Vice President, Marketing
Brooks Running Feb 2013 - Oct 2015
Senior Director, Global Brand Marketing
Brooks Running Mar 2011 - Feb 2013
Director, Consumer Marketing
Microsoft May 2008 - Mar 2011
Director, Global and U.s Xbox 360 and Kinect Consumer Communications
Cranium Sep 2005 - Apr 2008
Head of the Hive

University of St. Thomas 1993 - 1995
Masters, Communication, Business, Communications University of Minnesota 1989 - 1993
Bachelors, Bachelor of Arts, Bachelor of Arts In Business Administration, English Delasalle High School 1989
Henry Senior High School 1989

Integrated Marketing
Marketing Communications
Digital Marketing
Marketing Strategy
Corporate Communications
Public Relations
Digital Strategy
Advertising
Brand Development
Social Media
Strategic Communications
Product Marketing
Marketing
Strategy
Strategic Planning
Leadership
Cross Functional Team Leadership
Online Marketing
Publicity
Media Relations
Crisis Communications
Marketing Management
Corporate Branding
Social Media Marketing
Executive Communications

English