US Patent:
20130238394, Sep 12, 2013
Inventors:
Evan Kodra - Cambridge MA, US
Rosalind Wright Picard - Newtonville MA, US
Assignee:
Affectiva, Inc. - Waltham MA
International Classification:
G06Q 30/02
US Classification:
705 731, 705 1441, 705 1445
Abstract:
Analysis of mental states is performed in order to project sales. Projections may be based on effectiveness of an advertisement, a product, or a service. Effectiveness may be based on various objectives including entertainment, education, awareness, persuasion, startling, and drive to action. Data, including facial information and physiological information, is captured for an individual viewer or group of viewers. In some embodiments, demographics information is also collected and used as a criterion for rendering the mental states of the viewers in a graphical format. In some embodiments, data captured from an individual viewer or group of viewers is used to optimize sales projections.