Brad R Smallwood from Boston, GA, age 43

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Brad Smallwood

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Brad Smallwood

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News

Facebook Craves Conversions More Than Clicks

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Across 29 campaigns, Facebook found that splitting households into four subgroups based onhow muchtheyve purchased a brands products or a product in a given category hasproduced an average 22 percentlift in profits, said Brad Smallwood, the companys vp of measurement and insights, in a previe

Date

Mar 20, 2013

Category:

Sci/Tech

Source:

Google

Facebook: Clicks don't matter as much as advertisers think

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Brad Smallwood, Facebook's head of measurement and insights, talked about the study -- which analyzed nearly 50 digital campaigns -- today at an advertising conference in New York. Facebook listed some of those findings in a blog post today.

Date

Oct 02, 2012

Category:

Sci/Tech

Source:

Google

From Moscow to NYC, Facebook Makes Big Social Ad Pitch

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This comes the day after Brad Smallwood, Facebook's Head of Measurement and Insights, at the IAB MIXX conference discussed the results of a study conducted with Datalogix, using a tool to measure in-store purchases after users saw a specific ad.

Date

Oct 02, 2012

Category:

Business

Source:

Google

Facebook's new pitch to brand advertisers: forget about clicks

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"We ended up in this world where the click is king," said Brad Smallwood, Facebook's head of measurement and insights, who will present some of Facebook's findings at one of the advertising industry's biggest conferences in New York on Monday.

Date

Oct 01, 2012

Category:

Business

Source:

Google

Facebook touts study showing advertising on site is effective

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"Facebook is moving product off shelves," said Brad Smallwood, head of measurement and insights at Facebook. "We have demonstrated the return on investment. Now the next step is to make campaigns better."

Date

Jun 12, 2012

Category:

Business

Source:

Google

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