Benita A Mendell

421 Kiwi St, Mcallen, TX 78504

Newspapers

Rio Grande Media Network - McAllen, Texas since Nov 2012
General Manager
The Monitor since May 1999
General Manager and Texas Rio Grande Valley Freedom Newspapers Regional Ad Director
Corpus Christi Caller-Times May 1989 - Apr 1999
Direct Marketing Manager, Key Accounts Manager
Corpus Christi Caller-Times May 1985 - Apr 1999
Direct Marketing Manager, Major Accounts Manager

Texas A & M CC, University of Phoenix 1998 - 2007
MBA, Business with emphasis in Marketing Texas A&M University-Corpus Christi 1989 - 1994
BBA, Marketing

Market Opportunity Analysis
New Business Development
Digital Media
Project Planning
Online Advertising
Market Analysis
Newspaper
Social Media Marketing
Email Marketing
Sales Management
Newspapers
Advertising
Management
Online Marketing
Marketing Strategy
Social Networking
Digital Marketing
Marketing
Advertising Sales
Facebook
Media Planning
Media Relations
Radio
Direct Mail
Digital Strategy
Integrated Marketing
Marketing Communications
New Media
Publications
Blogging
Web Analytics
Media Buying
Seo
Sem
Press Releases
Direct Marketing
Social Media
Marketing Management
Lead Generation
Magazines
Market Research
Mobile Advertising
Brand Development
Mobile Marketing
Publishing
Strategic Partnerships
Budgets
B2B
Public Relations

Children
Economic Empowerment
Education
Environment
Poverty Alleviation
Human Rights
Animal Welfare
Arts and Culture

English
Spanish

Mcallen, TX

Newspapers

The Monitor 1999 - 2006
General Manager and Regional Advertising Director
Corpus Christi Caller-Times 1996 - 1999
Direct Manrketing and Key Accounts Manager
1996 - 1999
General Manager and Regional Advertising

General Manager/Regional Advertising Director at The Monitor

McAllen, Texas Area

Newspapers

The Monitor
General Manager/Regional Advertising Director
The Monitor 1999 - 2006
Advertising Director
Corpus Christi Caller-Times 1996 - 1999
Direct Manrketing and Key Accounts Manager