Anantha Caroline Pradeep

8270814, Sep 18, 2012

Jan 21, 2009

12/357302

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US

The Nielsen Company (US), LLC - Schaumburg IL

H04N 5/93
H04N 5/783

386278, 386343

A system modifies video by embedding portions of media, such as subsets of image pixels, in video frames. When the video is played at normal speed, the media is not discernible. However, when the video is played at an accelerated rate in the forward or reverse direction, the portions of images embedded in video frames coalesce into discernible media. The embedded media may be simple text, images, video, audio, or other media. The system may also evaluate base videos as well as insertion media using neuro-response measurements to determine how and what type of media to embed. The media may be embedded in real-time or near real-time into video for delivery to a user for playback on devices such as digital video recorders, computer systems, software and hardware players, cable boxes, etc.

8275660, Sep 25, 2012

Aug 25, 2010

12/868531

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US
Dev Ratnakar - Berkeley CA, US

The Nielsen Company (US), LLC - Schaumburg IL

G06Q 30/00

705 1441

Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations.

8335715, Dec 18, 2012

Nov 19, 2009

12/622292

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US

The Nielsen Company (US), LLC. - Schaumburg IL

G06Q 30/00

705 1441, 705 1442, 705 1452

An advertisement exchange determines characteristics associated with advertisement slots such as slots in a commercial pod, locations on a printed page, banners in a video, billboards, etc. Characteristics may include demographic information, advertisement type, and neuro-response characteristics such as priming, attention, engagement, and retention. Advertisement slots are matched with advertisements and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. In some examples, bids and offers are made for advertisement slots based on advertisement slot characteristics. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot.

8335716, Dec 18, 2012

Nov 19, 2009

12/622312

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US

The Nielsen Company (US), LLC. - Schaumburg IL

G06Q 30/00

705 1441, 705 1442, 705 1452

An advertisement exchange obtains characteristics associated with multimedia advertisements such as commercial slots in a commercial pod, banners in a video, announcements in an audio program, etc. Characteristics may include demographic information, advertisement type, survey information, etc. Advertisement slots are offered with information on advertisement slot characteristics and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. Advertisements may be automatically matched with advertisement slots based on advertisement slot characteristics and advertisement characteristics.

8386312, Feb 26, 2013

May 1, 2008

12/113863

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US

The Nielsen Company (US), LLC - Schaumburg IL

G06Q 30/00

705 1442, 705 1452

A neuro-informatics repository system is provided to allow efficient generation, management, and access to central nervous system, autonomic nervous system, effector data, and behavioral data obtained from subjects exposed to stimulus material. Data collected using multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), Event Related Potential (ERP), surveys, etc. , is stored using a variety of data models to allow efficient querying, report generation, analysis and/or visualization.

8386313, Feb 26, 2013

Aug 27, 2008

12/199557

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US

The Nielsen Company (US), LLC - Schaumburg IL

G06Q 30/00

705 1442, 705 1452

A system evaluates and selects temporal and spatial locations for introduction of stimulus material. Video streams, physical locations, print advertisements, store shelves, images, commercials, etc. are analyzed to identify locations for introducing stimulus material, such as messages, brand images, products, media, marketing and/or other sales materials. The system analyzes neuro-response measurements from subjects exposed to stimulus material in different temporal and spatial locations. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. Neuro-response measurements are analyzed to select temporal and spatial locations for introduction of stimulus material.

8392250, Mar 5, 2013

Aug 9, 2010

12/853197

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US
Dev Ratnakar - Berkeley CA, US

The Nielsen Company (US), LLC - Schaumburg IL

G06Q 30/00

705 1441

A system presents stimulus materials such as products, product packages, displays, services, offerings, etc. , in virtual reality environments such as market aisles, store shelves, showroom floors, etc. Sensory experiences output to the user via the virtual reality environment elicit user interactivity. User activity and responses are used to modify marketing materials and/or virtual reality environments. Neuro-response data including electroencephalography (EEG) data is collected from users in order to evaluate the effectiveness of marketing materials in virtual reality environments. In particular examples, neuro-response data is used to modify marketing materials and virtual reality environments presented to the user.

8392251, Mar 5, 2013

Aug 9, 2010

12/853213

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US

The Nielsen Company (US), LLC - Schaumburg IL

G06Q 30/00

705 1441, 705 1449, 705 1458, 705 1464, 705 1466

A system identifies the location of a user and presents location aware stimulus material to the user. Discounts, promotions, and advertising can be delivered to the user on a wireless device based on location and path information. Stimulus material on in store monitors, billboards, and displays are modified based on information about individuals near the monitors and displays. In particular embodiments, neuro-response data is collected using a portable electroencephalography (EEG) headset while a user is exposed to stimulus materials to allow the effectiveness of the stimulus material to be determined. Stimulus materials presented can also be evaluated for neuro-response effectiveness prior to presentation to users in a location aware and personalized manner.