Alison H Spalding

San Francisco, CA

Information Services

Privately held financial services firm since Feb 2012
Strategic marketing consultant
Rutter Publishing Jan 2010 - Mar 2012
Contributing editor, law firm marketing
Thomson Reuters Jan 1996 - Apr 2009
Director of Marketing
Bancroft Whitney Jul 1994 - Dec 1996
Vice President of Marketing
Clark Boardman Callaghan Nov 1991 - Jul 1994
Vice President of Advertising/Promotion

Amherst College
BA, Magna cum laude, English Bryn Mawr College

Competitive Analysis
Product Development
Marketing Strategy
Publishing
Product Management
Digital Marketing
Content Marketing
Integrated Marketing
Marketing Management
Strategy
Seo
Management
Brand Management
B2B
Marketing
Market Analysis
Market Planning
Customer Insight
Segmentation
Leadership
Sales
Team Leadership
Strategic Partnerships
Selling
Lead Generation
Email Marketing
B2B Marketing
Online Marketing
Crm
Product Marketing
Analysis
Direct Marketing
Online Advertising
Marketing Communications
Market Research
Multi Channel Marketing
Digital Strategy
Salesforce.com
Strategic Planning
Analytics
Competitive Intelligence
Sem
Customer Acquisition

Brand Management
Customer Valuation
Organizational Design
Growth Strategy