US Patent:
20140164100, Jun 12, 2014
Inventors:
- Boca Raton FL, US
Alexander Dekhtyar - San Luis Obispo CA, US
Maxim Olegovich Rubtsov - Saransk, RU
Assignee:
Codemasters International, LLC - Boca Raton FL
International Classification:
G06Q 30/02
Abstract:
A computerized recommender system and an associated computer-implemented method, which accumulate and analyze the information about various marketing actions for promoting brands as well as information about the subsequent brand performance within media channels. The channels include, but are not limited to web, blogs, social networks, search engines, contextual ad networks, email campaigns, and other promotional activities. Additional media channels can be added into the recommender system. The described recommender system enables the marketers to obtain custom advice for a given brand as to what should be the next most effective marketing actions to promote the brand.