Alberto J Aranda

Atlanta, GA

Food & Beverages

The Coca-Cola Company
Senior Marketing Director Coca-Cola Tm - Central Eastern Europe Business Unit
The Coca-Cola Company Jul 2013 - Feb 2017
Senior Global Marketing Director - Coca-Cola Tm
The Coca-Cola Company Oct 2009 - Jul 2013
Global Marketing Director - Juice Business
Coca-Cola Egypt Mar 2007 - Oct 2009
Marketing Director - Chile Business Unit
The Coca-Cola Company Jan 2005 - Mar 2007
Coca-Cola Brand Director - Latin Center Division

Florida International University - College of Business 1989 - 1993
Bachelors, Business, Finance, Business Finance, International Business Florida International University
Bachelors, Business Administration

Product Management
Business Management
Business Strategy
Global Marketing
Team Leadership
P&L Management
Product Development
Latin America
Marketing
Management
Integrated Marketing
Shopper Marketing
Consumer Products
Leadership
Brand Development
Brand Management
Branding
Strategy
Advertising
Competitive Analysis
Brand Architecture
Cross Functional Team Leadership
Brand Equity
Brand Loyalty
Brand Strategy
Brand Marketing
Consumer Insight
Consumer Marketing
Consumer Branding
Consumer Packaged Goods Marketing
Marketing Strategy
Fmcg
Marketing Management
Customer Insight
Trade Marketing
Strategic Planning

English
Spanish

United States

Career Snapshots

Jan 2010 to Aug 2013
Purchasing Manager
Career Snapshots

Jan 2011 to Jan 2013
Commercial Manager
Catnor Express S.L

Jul 2001 to Aug 2002
Director
Eagle Global Logistics

May 2000 to Jun 2001
Lotrans, S.A

Sep 1997 to May 2000

European School of Business
Oct 1992 to Nov 1993
Master in Business Administration
Basque Country University
Oct 1980 to Jun 1985
Sciences