US Patent:
20070174114, Jul 26, 2007
Inventors:
Michael Bigby - San Jose CA, US
Britton Glasser - Sacramento CA, US
Adam Taisch - San Francisco CA, US
Andy Atherton - Palo Alto CA, US
Harry Fung - Milpitas CA, US
International Classification:
G06Q 30/00
Abstract:
A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window.
